Blogs Will Change Your Business - Blog 5

“If there's no clear business model, why are the Internet giants so bent on getting a foothold in blogs?”

This is a question that was brought up in the “Blogs Will Change Your Business” article. It may be a case of trying to reach an audience that isn’t very tech savvy, but I don’t see how a modern business couldn’t see the value of a blog. In an age where millions of people spend multiple hours on the internet a day and get a majority of their information from online sources, I don’t see how a business could ignore the presence their blog could have in the online world.

And given that blog accounts can be created for free, and can be managed with a relatively small commitment of resources, it actually seems like the ideal way to reach customers in a digital age.This YouTube video outlines three major benefits that a blog can offer a business: they can bring in more web traffic, allow you to tailor your company's message and allow interaction with potential customers.

I think the most important of these three ideas outlined in the video is the third: allowing interaction with potential customers. A company blog not only creates interaction with potential customers that they may not have reached through any other medium, but they can create a more personal relationship with potential and dedicated customers alike.

A company blog that keeps customers up-to-date on the latest happenings within the business or offers testimonials from company officials can create a virtual relationship with the customer base. This kind of interaction with the customer base, which can be updated instantly, creates a trust factor and lets them feel as though they are part of the company, with a sort of inside access to its inner workings.